Zee – Brand Guidelines Design

For Zee, I was responsible for designing a comprehensive brand guideline document based on an existing logo created by a colleague. Developed during my time at Birnan & Brond, the project focused on building a clear and cohesive framework around the established identity.

The guidelines included standards for logo usage, spacing, typography, color palette, imagery direction, and supporting visual elements, helping define how the brand should appear across digital and print platforms. The objective was to create a professional and scalable system that maintains consistency while allowing flexibility across future applications.

This project highlights the ability to expand and formalize an existing identity, transforming a standalone logo into a complete and usable brand system.