Rukn Al Sbaek (Saudi Arabia)

As part of my work at Birnan & Brond, I designed a range of event and exhibition assets for Rukn Al Sbaek, including a compact booth, a large-scale product display booth, and a stage backdrop design. Each element was developed to maintain a consistent visual identity while adapting to different scales and functional requirements.

The smaller booth focused on efficient space utilization and quick setup, while the larger booth was designed to enhance product visibility and visitor interaction, creating a more immersive brand experience. The stage display extended the visual language into a presentation setting, ensuring brand consistency during key announcements and events.

The overall approach combined modularity, scalability, and strong visual branding, allowing the brand to maintain a unified presence across various touchpoints within the exhibition space.