Qatar Collections – Logo Exploration & Final Identity

This project features a range of logo explorations and the final selected identity created for Qatar Collections, a brand focused on Middle Eastern women’s clothing. The objective was to develop a logo that reflects elegance, cultural relevance, and contemporary style while appealing to the brand’s target audience.

Multiple directions were explored through typography, symbolic forms, and refined compositions to identify the most suitable visual language for the brand. The selected logo was crafted to feel graceful, premium, and versatile across packaging, retail, digital, and promotional applications.

Developed during my time at Birnan & Brond, this project highlights the creative process of transforming fashion brand values into a polished and memorable visual identity.