Makati X – Logo Exploration & Final Identity

This project showcases a series of logo explorations and the final selected identity created for a logistics company based in the Philippines. The process involved developing multiple concepts that reflected the brand’s core values of movement, reliability, efficiency, and trust.

Each trial investigated different forms, symbols, and typographic treatments to identify the strongest visual direction for the business. The final chosen logo was refined to ensure clarity, versatility, and strong brand recognition across digital, print, and operational applications.

Developed during my time at Birnan & Brond, this project highlights the strategic and iterative process behind logo creation—from early ideation to the final approved identity.