Global Genius – Exhibition Booth Design

As part of my role at Birnan & Brond, I designed a three-sided modular exhibition booth for Global Genius, a distributor of Ajay toothbrushes and toothpaste in Saudi Arabia. The booth was created for trade shows and promotional events, with a focus on ease of assembly and dismantling, ensuring efficient reuse across multiple venues.

The design emphasized product visibility and brand communication, incorporating clean layouts, strategic placement of visuals, and clear messaging to highlight oral care benefits. Each surface of the booth was utilized to reinforce brand identity, creating a cohesive and engaging space that attracts attention from multiple angles.

Combining practical structure with strong visual appeal, the booth effectively supports product showcasing while maintaining a professional and approachable brand presence within exhibition environments.