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Carma Earth – Brand Identity & Visual Language
Project type
Logo Design / Brand Identity System
Carma Earth is a leather accessories brand built around a bold and slightly irreverent personality, blending sustainability with a modern, witty tone. I worked on shaping the brand’s visual identity and design direction, ensuring it stands out within the lifestyle and fashion space.
The approach focused on creating a minimal yet impactful identity, allowing the products to take center stage while reinforcing the brand’s unique voice. Alongside the logo and visual system, emphasis was placed on communication style and brand tone, enabling the brand to connect with its audience through humor and attitude.
Developed during my time at Birnan & Brond, this project aimed to create a memorable and differentiated brand presence, balancing earthy authenticity with contemporary appeal.
